ROLE
Visual, interaction design.
TIMELINE
23 Apr - 07 May 2024
BACKGROUND
A car rental company lately has been expanding its fleet to gain more revenue. Along the way of their expansion, they realize that they are lacking the tools to track, control, and manage their fleet. This problem presents the owner with an idea, to create software for their own company to manage their fleet. This idea is also well-received by his/her colleagues and he/she decided to sell it as a SaaS for car rental companies.
Currently, they need to create a homepage for the web application; this homepage has to be able to provide the users with the most relevant and current information of their fleet at a glance. Based on their research and customer feedback they were able to create a lo-fi wireframe (as shown in the requirement) that will meet their user’s needs and expectations.
PROBLEM STATEMENT
How might we create a homepage that is digestible at a glance and visually captivating for the users?
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